The rise of the 4 day workweek

With many calling it a life-work revolution, Covid-19 inadvertently brought about a huge work experiment, where people have had to juggle home and work life and boundaries became less defined. As a result, employees are now choosing to work for companies that are willing to offer a more flexible working arrangement. The Wanderlust Group has operated on a 4-day workweek over the last 18 months,  and since shifting to that model has grown revenue by 100% year over year. We invited Meghan Keany Anderson, CMO at the Wanderlust Group on the podcast to ask her how smaller businesses can compete for talent in an employee-driven marketplace.

We ask Meghan about the practicalities of implementing a 4-day workweek, does it help with employer branding when trying to source and attract new talent and what insights she can give us about the benefits and pitfalls (if any) from a company that has been walking the walk for the last 18 months.