All You Need to Know About ROI
What is ROI?
Return on investment (ROI) is a measure of the profits generated by an investment relative to the amount of money invested. It is calculated as a ratio, usually expressed as a percentage, between the profitability of the investment relative to the total cost.
ROI measures how much money was gained or lost on an investment compared to what was initially invested.
Adjust ROI calculation when needed
While the basic return on investment calculation works for simple investments, it can be slightly more complicated when additional factors come into play. For example, if there are ongoing costs associated with the initial investment, you will need to factor those into your calculation. If you don’t take these costs into consideration, your ROI may seem higher than it actually is.
Additionally, when calculating the ROI of an intangible asset such as a new marketing campaign or employee satisfaction survey, you’ll need to adjust your calculations accordingly and account for all associated costs and potential profits.