DDO Culture and “Dual Working”


In this episode, we recap Adam’s recent article in the Sunday Business Post. Adam talks about the origins of the infamous HRLocker motto “Work is no longer a place”, perfecting culture over the last 10 years, whether or not people are going to rush back to the office post-Covid-19, Dual Working, adult development and why the best performer does not translate well into management without a great deal of coaching.

We also discussed “An Everyone Culture” by Robert Kegan and Lisa Laskow.


About Adam Coleman, CEO and Founder of HRLocker

Adam is the founder and CEO of HRLocker, an Independent Software Provider of Microsoft which allows companies to manage and recruit their employees better in the SMB and mid-markets.

Adam has a vast experience in the HR world. Prior to launching HRLocker, Adam ran an HR professional services practice proving outsourced HR Services to Professional Services, tech, pharmaceutical and manufacturing sectors within Ireland, the UK and the US.

As well, Adam was the HR manager for Esat Digifone, which after rapid growth became O2 UK with Adam then at the helm as Head of Human Resources.


Find Adam on LinkedIn here

Visit Adam’s website here

What is DDO culture?

DDO culture is a workplace environment that prioritises employee growth and development. Employees are encouraged to take risks, learn from their mistakes, and continuously improve their skills and abilities.

In a DDO, employees are supported in their personal and professional growth and are given opportunities to learn and develop new skills. This type of culture can increase employee satisfaction, retention, and overall success for the business.


How to implement DDO culture in your workplace

Implementing a DDO culture in your workplace requires a commitment to ongoing learning and development. This can include providing opportunities for employees to attend training and development programs, encouraging them to take on new challenges and responsibilities, and creating a culture of open communication and feedback.

It’s also important to create a supportive environment where employees feel comfortable sharing their ideas and taking risks. By fostering a culture of continuous learning and growth, you can create a positive and productive work environment that benefits both your employees and your business.


The benefits of DDO culture for your business

Implementing a DDO culture in your business can have numerous benefits. First and foremost, it can lead to increased employee satisfaction and engagement. When employees feel supported and encouraged to grow and develop, they are more likely to be invested in their work and committed to the success of the business.

Additionally, a DDO culture can lead to increased innovation and creativity, as employees are given the freedom to take risks and try new things. This can ultimately lead to increased productivity and success for the business as a whole.


Encouraging growth and development in employees

One of the key benefits of a DDO culture is the emphasis on continuous learning and development. By providing opportunities for employees to learn new skills and take on new challenges, you can help them grow both personally and professionally. This can lead to increased job satisfaction, higher levels of engagement, and improved performance. Encouraging growth and development in your employees can also help you retain top talent and attract new hires who are looking for opportunities to learn and grow.


Creating a culture of transparency and collaboration

In a DDO culture, transparency and collaboration are highly valued. This means that employees are encouraged to share their ideas, opinions, and feedback openly and honestly.

Leaders and managers are also expected to be transparent in their decision-making processes and communicate clearly with their teams.

With a culture of transparency and collaboration, you can build trust and create a sense of community within your organization. This can lead to better teamwork, increased innovation, and a more positive work environment overall.

DDO Culture and “Dual Working” was last modified: May 19th, 2023 by Dee

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